sustainable marketing
As digital transformation reshapes industries, the tourism sector is undergoing a fundamental shift. Sustainable tourism is no longer just about adopting eco-friendly practices; it is about leveraging cutting-edge technology to monitor, personalise, and optimise sustainability efforts.
sustainable marketing
Sustainable tourism is at an inflection point. Consumer demand for eco-friendly travel has never been higher, but so has skepticism. With sustainability claims under intense scrutiny, businesses that rely on surface-level green marketing risk losing credibility.
Dissertation
Writing a dissertation is a journey that requires not only in-depth research but also a clear, logical structure that ties all sections together. One of the biggest challenges students face is ensuring their dissertation reads cohesively, with every part connected to the research question and objectives. In this article, we
MANG6262
This shift from traditional to digital marketing can be seen across industries. One of the most illustrative examples is Coca-Cola, a global brand that has successfully navigated this transformation.
University
Data analysis can often be daunting, particularly when trying to determine the most appropriate statistical test for your unique set of data.
consumer behaviour
Social proof has emerged as a luminous beacon, illuminating the path to consumer hearts and wallets. Its significance lies not merely in its existence, but in its profound impact on the human psyche.
Ethical Marketing
Greenwashing, the deceptive marketing practice of misleading consumers about a company's environmental practices, is gaining attention and causing concern. Recent reports highlight the impact of greenwashing on investor confidence and credibility in an environmentally conscious market.
Branding
How much would you typically spend on a 100ml of (men's) fragrance? £30? £50? £100? North of this? In the world of fragrances, two pricing structures dominate - designer and niche. Designer brands incorporate those usual suspects: Davidoff, Chanel, CK, etc, whereas niche brands are (meant to be) low production
consumer behaviour
In Fortnum and Mason, two identical apple baskets with different prices spark curiosity. This reveals that customers pay more for experience, brand loyalty, and status symbols. Yet, it raises questions about whether the ‘stuff’ we buy truly brings us happiness.
keeping my elbows in...
Do you remember the Mighty Morphin Power Rangers? Kids across the world would tune in to each episode. Why? Probably not the unrealistic and convoluted storylines. A simpler answer is in the name: Power! Power shows up as a magnetic force (and even an aphrodisiac) in a number of settings.
From government policies to funding constraints, Brexit uncertainties to global competition, this blog article and podcast examine how British institutions balance academia with their roles as tourism operators and hospitality engines.
You might have been living under a rock if the term shrinkflation is a new one to you. Just for absolute clarity, the term is the reverse of inflation and is concerned specifically with products as they appear to get smaller and smaller without any material change in price. You
Ok, ok - this post isn't actually relating to virology, but I will start off with a story that triggered me to write it in the first place. Last week, I was in Dubai at an event, talking to local business owners. A gentleman approached me with his hand in
Most marketers are conditioned to measure their performance. By that I mean that most marketers know that they need to demonstrate they've used their budget wisely against some predetermined target or benchmark. Think about when you were younger (although perhaps this still happens you lucky thing!) and you were given
In today's rapidly evolving business landscape, the essence of marketing has significantly transformed. It is no longer about merely selling products or services; instead, it encompasses a holistic approach towards understanding consumer needs and creating value propositions that resonate with them.
In one of my classes last week, I asked students to choose a photo from an earlier blog post I'd written back in June of 22 A Walk in London #007, and from that photo, to write a 200-word blog post as a team. They can write about whatever they
The 21st century has seen a revolution in how businesses market their products and services. Digital technology has enabled businesses to reach a global market through websites, mobile apps, social media, and email. Digital marketing offers many advantages, such as increased visibility, cost
Boookends to store references, Devon Think for currating files.
The Ansoff Matrix is a strategic planning tool that helps organisations determine their product and market growth strategy. The matrix was developed by Igor Ansoff and is based on four growth strategies: 1. Market Penetration: This strategy involves increasing sales of existing products to existing markets. 2. Market Development: This
Generation Z, otherwise known as Gen Z, is the generation born between 1995 and 2012, following the Millennials. These individuals have grown up in the world of the Internet, smartphone and social media. As a result, Gen Z is constantly plugged in to the virtual world and are possibly (debatable)
As a student, you need to learn how to 'know your stuff’. In a previous post I talked about some generic soft skills that are incorporated and therefore tested as part of a degree programme. All degree programmes in the UK at least require graduates to demonstrate “Knowledge and Understanding”
