Translating serious marketing thinking into real‑world decisions.
1541 is an independent bridge between academic insight and marketing practice – built for marketers, educators and students who want evidence, not hype.
Join 1541 (free)Sharp decisions, not sharp practice.
Evidence‑based thinking to cut through the hype cycle before it costs you.
Classroom‑ready, academically honest.
Cases, teaching notes and discussion prompts you can adapt freely.
Think like a marketer, not a martech customer.
A free companion that helps you go beyond the lecture slide.
Membership, without the funnel.
Become a free member to receive:
- New essays on AI, behavioural science and martech that respect your time.
- Occasional briefings on what marketing academics are really finding.
- Early notice of events, masterclasses and educator resources.
1541 is built on a gift model: content first, trust before monetisation, and no vendor bias. Membership is free. If, one day, there are tickets or courses, you will hear about them as a member – but the thinking stays open.
Join 1541 (free)Explore the core themes
Serious ideas, explained plainly. No sponsored content, no affiliate links, no vendor copy‑paste.
AI & Marketing Reality
What AI is actually changing in marketing, minus the wishful thinking.
Behavioural Science in Practice
How behavioural ideas survive contact with real budgets, channels and humans.
Martech Rationalisation & Evidence
Tools, stacks and vendors examined through data, not demos.
Marketing Education Reform
Closing the gap between classroom marketing and commercial reality.
Educators' Corner
Selected articles reworked as classroom‑ready cases, teaching notes and discussion prompts – free to use in your lectures, seminars and workshops.
Explore Educators' Corner →"Closing the gap between what is taught in marketing degree programmes and what practitioners actually need."
The 1541 missionIndependent. Unsponsored. Serious.
1541 is a small, independent project dedicated to raising the intellectual standard of marketing discourse outside formal degree programmes. It exists to translate serious academic work into accessible, actionable intelligence.
There is no advertising, no affiliate income and no sponsored content. Authority matters more than traffic. Independence matters more than sponsorship.
Read more about 1541 →No advertising
No affiliate income
No sponsored content
No vendor bias
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