consumer behaviour
Social proof has emerged as a luminous beacon, illuminating the path to consumer hearts and wallets. Its significance lies not merely in its existence, but in its profound impact on the human psyche.
Ethical Marketing
Greenwashing, the deceptive marketing practice of misleading consumers about a company's environmental practices, is gaining attention and causing concern. Recent reports highlight the impact of greenwashing on investor confidence and credibility in an environmentally conscious market.
consumer behaviour
In Fortnum and Mason, two identical apple baskets with different prices spark curiosity. This reveals that customers pay more for experience, brand loyalty, and status symbols. Yet, it raises questions about whether the ‘stuff’ we buy truly brings us happiness.
Higher Education
From government policies to funding constraints, Brexit uncertainties to global competition, this blog article and podcast examine how British institutions balance academia with their roles as tourism operators and hospitality engines.
MANG6262
In today's rapidly evolving business landscape, the essence of marketing has significantly transformed. It is no longer about merely selling products or services; instead, it encompasses a holistic approach towards understanding consumer needs and creating value propositions that resonate with them.
Cheese
In one of my classes last week, I asked students to choose a photo from an earlier blog post I'd written back in June of 22 A Walk in London #007, and from that photo, to write a 200-word blog post as a team. They can write about whatever they
Getting Started
The 21st century has seen a revolution in how businesses market their products and services. Digital technology has enabled businesses to reach a global market through websites, mobile apps, social media, and email. Digital marketing offers many advantages, such as increased visibility, cost
Getting Started
Boookends to store references, Devon Think for currating files.
MANG6560
The Ansoff Matrix is a strategic planning tool that helps organisations determine their product and market growth strategy. The matrix was developed by Igor Ansoff and is based on four growth strategies: 1. Market Penetration: This strategy involves increasing sales of existing products to existing markets. 2. Market Development: This
Generation Z, otherwise known as Gen Z, is the generation born between 1995 and 2012, following the Millennials. These individuals have grown up in the world of the Internet, smartphone and social media. As a result, Gen Z is constantly plugged in to the virtual world and are possibly (debatable)
As a student, you need to learn how to 'know your stuff’. In a previous post I talked about some generic soft skills that are incorporated and therefore tested as part of a degree programme. All degree programmes in the UK at least require graduates to demonstrate “Knowledge and Understanding”
software
For those that want a head start, here is my list of apps worthy of further consideration. As I have said in previous posts, I am yet to find a 'one app fits all' solution, but that doesn't bother me. They are tools for a purpose. The ‘Leatherman’ is never
Getting Started
The importance of transferable skills as part of a degreee programme
seminar class
Consider the following extract from Collier & Collier (1986, page 79) . “City streets can be a practical laboratory for photographic analysis of an urban society. The cultural, economic, and racial characteristics of urban areas can be examined in the ebb and flow of city thoroughfares. This flow of population,
History
I want us to consider why we have web sites, why we have apps.
History
At the start of the century there were real concerns that computers may stop working due to the design their internal clocks only working on 2 digits rather than 4 digits. It was a busy time in the tech landscape. Apple released the iPod in 2001 and Google started Adwords