Generation Z, otherwise known as Gen Z, is the generation born between 1995 and 2012, following the Millennials. These individuals have grown up in the world of the Internet, smartphone and social media. As a result, Gen Z is constantly plugged in to the virtual world and are possibly (debatable)
As a student, you need to learn how to 'know your stuff’. In a previous post I talked about some generic soft skills that are incorporated and therefore tested as part of a degree programme. All degree programmes in the UK at least require graduates to demonstrate “Knowledge and Understanding”
software
For those that want a head start, here is my list of apps worthy of further consideration. As I have said in previous posts, I am yet to find a 'one app fits all' solution, but that doesn't bother me. They are tools for a purpose. The ‘Leatherman’ is never
Getting Started
The importance of transferable skills as part of a degreee programme
seminar class
Consider the following extract from Collier & Collier (1986, page 79) . “City streets can be a practical laboratory for photographic analysis of an urban society. The cultural, economic, and racial characteristics of urban areas can be examined in the ebb and flow of city thoroughfares. This flow of population,
History
I want us to consider why we have web sites, why we have apps.
History
At the start of the century there were real concerns that computers may stop working due to the design their internal clocks only working on 2 digits rather than 4 digits. It was a busy time in the tech landscape. Apple released the iPod in 2001 and Google started Adwords
History
Since 2008 we have seen a step change in the use of mobile phones and associated technologies. As with many things, some of that changes has been for the positive and some for the negative.
History
Windows 3.1 I remember Windows 3.1, DOS, and System 6 on my Mac Classic. In the big scheme of things, Windows hasn't been around that long. We take many of these things for granted. In the early 1990s, we moved into the domain of Google. A relatively small
History
This is a history lesson. There will be people reading, listening or watching parts of my blog that think that 10 years in the past is a considerable period of time. Most of my students are between 18 and 25 years old. If I ask them to remember what it
definitions
There are numerous definitions of digital marketing as there are for marketing more widely. The traditional definitions of marketing have historically been process driven or society driven. You might consider authors such as Kotler, and areas such as consumer needs and wants, anticipation, satisfaction and profit. Kannan & Honghuang (2017) present