Analytic Hierarchy Process (AHP)

The Power of Prioritisation: Using AHP to Choose the Right Digital Marketing Strategy

Marketing today is more complex than ever. Businesses must navigate an overwhelming number of digital channels, from search engine optimisation (SEO) and pay-per-click (PPC) advertising to influencer marketing and email campaigns.

From Gut Feeling to Data-Driven Decisions: How Marketers Can Build Better Digital Strategies

Marketing strategy has long been shaped by a mix of intuition, experience, and market trends. While gut feeling can sometimes lead to strong results, businesses increasingly require structured decision-making to stay competitive.