Uncover the psychology behind consumer behavior: Dive into the intricate world of consumer choices, preferences, and trends, shaping effective marketing strategies and customer-centric approaches.
consumer behaviour
Social proof has emerged as a luminous beacon, illuminating the path to consumer hearts and wallets. Its significance lies not merely in its existence, but in its profound impact on the human psyche.
consumer behaviour
In Fortnum and Mason, two identical apple baskets with different prices spark curiosity. This reveals that customers pay more for experience, brand loyalty, and status symbols. Yet, it raises questions about whether the ‘stuff’ we buy truly brings us happiness.
consumer behaviour
Ok, ok - this post isn't actually relating to virology, but I will start off with a story that triggered me to write it in the first place. Last week, I was in Dubai at an event, talking to local business owners. A gentleman approached me with his hand in